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Everyone has their reason for flying. The truth is, we all travel for a million different reasons, whether that’s love, perspective, memories or simply the smell of the sea. Every flight, every dream, every purpose of every visit is original.

Based on that reality, British Airways (BA) launched a new multi-channel campaign, which celebrates travel and the original reasons behind every trip.

Uncommon Creative Studio in London worked on the airlines' new brand positioning and first work for British Airways, celebrating British originality through a campaign where no two ads are ever the same - exploring the individual and original reasons we travel.  

The campaign, taglined "A British Original", has at its core the common question travelers fill out on landing forms when they travel: what is the purpose of your visit. Instead of ticking that you’re travelling for Business or Leisure, the campaign highlights different reasons why people choose to fly! 

The campaign was launched with the aim to win back some love for the BA brand, and includes over 500 unique versions. It includes print, digital and outdoor executions, along with 32 different short films, which highlight reasons to fly.

It is unique, appealing and brilliant in simplicity above everything !!