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Dubai adland: a world of cautious optimism
Iain Akerman
Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed to deliver growth
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the MENA region witnessed positive outcomes.
Global ad spend in publishing media set to decline, finds new WARC analysis
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
'New Realities: Into the Metaverse and Beyond’ survey reveals awareness of the metaverse has increased
Advertising spend by Big Tech reached $46.6bn in 2021
Three Reasons Why Many Brands Are Late to the Sustainability Game
Cyrille Fabre and Jenny Davis-Peccoud
The Anatomy of MENA 2020 Ad Spend
MMM Re-Discovered!
Dimple Dinesh
