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Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely topics in media and advertising …
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
“it is undeniable that 2023 has not been a vintage year for Lebanon. The economic challenges, political instability, and the war have all left an indelible mark on businesses across …
2023: A year of “middles” in the Lebanese market
Tarek Chemaly
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi
Mazen Nahawi, CARMA & SOCIALEYEZ
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
Dubai adland: a world of cautious optimism
Iain Akerman
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
Global ad spend in publishing media set to decline, finds new WARC analysis
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
'New Realities: Into the Metaverse and Beyond’ survey reveals awareness of the metaverse has increased
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