TAGS
- Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …
- Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …