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Lebanon: Advertising in a time of crisis
Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survivalInsurgency and Counter-Insurgency: What Big Business Can Learn from It to Better Defend Against New Entrants Peter Corijn
“Ok, so what should multinationals do?” asked my friend. I had just made the audacious claim that revolutionary warfare and Counter Insurgency (“COIN”) strategy contain important business lessons. Here’s why: …
Egypt adland: Back in business Iain Akerman
Retrieving the Free in Freelancer Christina Fakhry
Nadim Khoury: 'Let’s Have Fun Again' Nadim Khoury
Head or Heart? Ice or Fire? Is It Right to Follow Your Passion? Peter Corijn
Bērytī: Beirut in Barcelona Ghada Azzi
Ramzi Raad: Get Up and Let Us Count Our Blessings Ramzi Raad
Landing your Dream Job
Degree vs Determination – what do you need to enter the workforce today? Arjun Rk & Ghada Azzi
A Business Survival Guide for Mavericks, Outsiders and Square Pegs Peter Corijn
An Anatomy of Failure and What it Means for Your Leadership - Part II Peter Corijn