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'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence
ArabAd's staff
UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.
Creating Work That Matters: How Purpose-Driven Results Shape Perception
Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …
An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy
Rebecca Isaac
The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement
ArabAd's staff
Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children
ArabAd's staff
Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE
ArabAd's staff
Effie celebrates ten years of championing campaigns that make a difference
ArabAd's staff
Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
ArabAd's staff
Ali Rez joined creative leaders in New York for EPIC's climate change briefing at UN
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley
A sense of purpose
Iain Akerman
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