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Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Thomas Kolster, the marketing activist and expert in purpose-led advertising, who has been reviewing Super Bowl’s commercials for the past seven years, makes a stark observation. Statistics show there’s an …
Birthdays get new meaning in campaign for Brave Heart by Impact BBDO
In a heartfelt initiative aimed at raising awareness and funds for pediatric heart surgeries in Lebanon, Impact BBDO and Brave Heart Fund have launched
Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims
SOCIALEYEZ scoops a triple win at The Shorty Impact Awards
Anghami & Leo Burnett ME create ‘The Protective Rhymes’, bold yet subtle playlist addressing the topic of child sexual abuse
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction
ArabAd's staff
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
Wonderful campaign by Impact BBDO designed to bring a new light of hope for Arabian Leopards
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
ArabAd's staff
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArabAd's staff
Cannes Lions embeds sustainability across the Lions awards in 2023
'Newspapers-Inside-The-Newspaper’, a daring campaign brought by AnNahar and Impact BBDO to honour freedom of speech
ArabAd's staff
