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Advertising as a Positive Force for Good Iain Akerman
Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine desire to do good?When Advertising Ceases to Be Advertising Ibrahim Nehme
Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency in general, and hers in particular; about advertising that transcends …