TAGS
- Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
Natalie Cooke Tombs, Group Managing Director, M&C Saatchi Group shares valuable insights into the pressures of corporate life, how client-agency relationships have evolved and what truly matters in building successful …
- Is this the end of the agency retainer?
The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are strained even further, a noticeable shift away from fixed fees …