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MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna
ArabAd's staff
Breast cancer is among the most common cancers in women, impacting over 2.3 million women each year, with one in eight women diagnosed in their lifetime, according to the World …
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
'Ovation', a campaign by 777 agency that brilliantly captures the collaboration between Fiat and Giorgio Armani
ArabAd's staff
Pitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent
ArabAd's staff
Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf
ArabAd's staff
Deliveroo’s grocery bags transformed into colouring canvases for kids
ArabAd's staff
FEER McQUEEN introduces FEER’S: a coworking and coffee house like no other
ArabAd's staff
Emirati artist Abdulla Lutfi's progressive stories illuminate the path towards more inclusivity
KFC and Cheetos join hands for the crunch
ArabAd's staff
Nivea's campaign seeks to inspire a skin celebration movement in Saudi Arabia
Spacetoon and Almarai's collab achieves great success in the realm of 3D animation
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
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