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Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …Social Media advertising spending to grow by 6% in 2024
Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising …
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign ArabAd's staff
Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
TBWA\RAAD appoints Tony Kayouka as Head of Social and Content
Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Walee MENA
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, Serviceplan ME
McCann expands its social capabilities with the launch of McCann Content Studios