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Social Media advertising spending to grow by 6% in 2024
Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising …
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from the heart of the Kingdom TikTok’s Out of Phone (OOP) …
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
TBWA\RAAD appoints Tony Kayouka as Head of Social
and Content
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, Serviceplan ME
McCann expands its social capabilities with the launch of McCann Content Studios
16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
