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Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends and consumer preferences. Hedaa Ashraf Abdulhamed, Senior Marketing Manager, LA3EB, …
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder …
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
TBWA\RAAD appoints Tony Kayouka as Head of Social
and Content
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, Serviceplan ME
McCann expands its social capabilities with the launch of McCann Content Studios
16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
MMS highlights MBC GROUP’s Ramadan reach & impact
