TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- MEmob+ and MullenLowe Blu Kuwait forge strategic partnership
- TRKKN MENA achieves Premier Partner status on Google Cloud Platform
- CARMA acquires mmi Analytics
- Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
- Omar Khan joins Merkle MENA leadership team
- TRKKN launches in the Middle East under OMG’s ownership
- anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
- Talkwalker launches its Forecasting capability that enables brands to forecast future consumer trends
- Reshaping business priorities for planet and profit