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74% of web users unaware of digital tracking
ArabAd's staff
A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input. With advanced tracking technologies and data brokers quietly collecting behind …
Havas acquires global digital data agency DPMG
WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges
InsightLab ME, a new market research company launches in the region
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data transparency reignites Gen Z advertisers
Edward Siavo
MEmob+ and MullenLowe Blu Kuwait forge strategic partnership
TRKKN MENA achieves Premier Partner status on Google Cloud Platform
CARMA acquires mmi Analytics
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Omar Khan joins Merkle MENA leadership team
TRKKN launches in the Middle East under OMG’s ownership
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