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Karim Khedr takes the helm as Pepsico Egypt's new SVP and CEO ArabAd's staff
Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos ArabAd's staff
Subway introduces self-order kiosks and its own anamorphic screen for the first time in the UAE ArabAd's staff
Carlsberg selects M&C Saatchi ME as creative agency of record for its regional portfolio ArabAd's staff
SHP Portfolio launches in the UAE as specialist advisory firm in F&B real estate ArabAd's staff
Pitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent ArabAd's staff
Diageo MENA and Drink Dry launch Guinness 0.0 in the UAE ArabAd's staff
Dubai International Chamber supports expansion of homegrown Surge Energy Drink into Azerbaijan ArabAd's staff
Careem Food brings its ‘Dirhams for Delays’ campaign to Abu Dhabi
Poker beer hijacks phone lines from closed pizzerias to deliver pizza and beer to friends ArabAd's staff