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Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
Five key trends identified by WARC set to define the marketing landscape in 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and …
artificial intelligence could add 9.5% to global GDP by 2030
AI PCs are gaining massive popularity
Instagram remains the king of the social media landscape
Metaverse advertising industry to hit a $7.5 billion value by 2030
Metaverse education market to grow tenfold
Social Media advertising spending to grow by 6% in 2024
Marketing needs new superheroes: CMO Barometer 2024 Results
Admitad's forecast for the e-commerce industry in the end of year holidays
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
New study maps MENA’s tech sector
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