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'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence
ArabAd's staff
UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.
Creating Work That Matters: How Purpose-Driven Results Shape Perception
Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …
This Ramadan Puck supports Lebanese families with 'Recipe for Change'
ArabAd's staff
Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices
ArabAd's staff
Effie celebrates ten years of championing campaigns that make a difference
ArabAd's staff
Luum Awards, the new global benchmark for purpose-driven advertising is open for entries
ArabAd's staff
ACT Good Report 2024 celebrates best advertising campaigns for good
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
From the seas to the community, NBA makes an impact with ‘Nets for Change’
A groundbreaking initiative by easypaisa and IMPACT BBDO helps Pakistani women grasp their marriage contract
Puck empowers Lebanese women with its ‘Selfless Shelves’ initiative
Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility
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