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When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
ArabAd's staff
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This was the concept behind Comfort’s latest campaign.
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
ArabAd's staff
RAM shakes up traditional truck advertising with its new Rex Torque campaign
ArabAd's staff
IKEA Al-Futtaim capitalizes on the beautiful mess caused by pets to promote affordability
ArabAd's staff
Adpro Communications Group and Sleepzone advocate for improved sleep among politicians through humorous campaign
McDonald’s introduced 'the very very very... long tray' to celebrate togetherness
ArabAd's staff
Parental Control tackled with humor in TBWA\RAAD new Connect campaign
Team Red Dot turns talabat into a super saviour with ‘Super Saver’ campaign
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