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The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
Three talented copywriters join Impact BBDO creative force
ArabAd's staff
Impact BBDO scoops three Grand Prix at MAD STARS 2022
ArabAd's staff
Cannes Lions 2022: recap on a grand win for the Middle East
Iain Akerman
#RedressLebanon: A fashion statement to empower the Lebanese people by AnNahar and IMPACT BBDO with Zuhair Murad’s artistic touch
IMPACT BBDO promotes Johannes De Beer to Creative Director
UAE gathered most finalist numbers globally for MAD STARS 2022, with IMPACT BBDO in the lead
Grand Prix awarded to Leo Burnett Beirut for ABAAD at WARC Awards for Effectiveness 2022
ArabAd's staff
Solid start for the UAE on day one of Cannes lions 2022 with Havas Middle East & Impact BBDO picking one Grand Prix each
ArabAd's staff
Ali Rez looks for ‘revenge creativity’ as jury chair of 2022 CRESTA
D&AD 2022 Awards: Impact BBDO wins coveted yellow Pencil
ArabAd's staff
Saudia Tomato Paste’s new brand story all inspired by consumer’s behavior
ArabAd's staff
