UAE gathered most finalist numbers globally for MAD STARS 2022, with IMPACT BBDO in the lead
Posted on 2022 Jul,28

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United Arab Emirates (UAE) lead finalists tally globally with 176 entries. IMPACT BBDO have most finalists of any agency in the world, followed by TBWA/RAAD and Jung Von Matt AG.

MAD STARS 2022 Awards, formerly known as AD STARS, have announced this year’s 1,745 finalists from a record participation of 58 countries, and the United Arab Emirates have performed spectacularly.

The festival, one of the largest globally, is based in South Korea and recognizes the best in advertising worldwide. The shortlisted work was the result of a rigorous evaluation by global experts in the creative industries - the judging panel comprised of 301 preliminary juries from 85 countries, and the work was culled down from almost 18,700 entries.

This year the UAE was the country with the most shortlists with IMPACT BBDO (46), TBWA/RAAD (41) and Havas Middle East (22) heading the list regionally.

Other regional agencies who also made it to the list include VMLYR (17), Horizon FCB (12), the UAE Gov Media Office (11), Wunderman Thomson (8) Leo KSA (8) MEMAC Ogilvy (7), Lowe (6), Publicis (4), Commonwealth McCann (2) and M&C Saatchi (1).

The top five countries with the most finalists were the UAE (176 finalists), Australia (144), Japan (135), India (107), and Singapore (103).

The UAE is raising its status in the advertising industry with the work of the agencies being consistently shortlisted by international awards in the top 10 in the last year. In this occasion ‘The Elections Edition’ by IMPACT BBDO was the campaign with the most finalists globally with a total of 16. The campaign also won the Grand Prix at Cannes Lions earlier this year.

“It’s remarkable to see some familiar names in our finalists, Impact BBDO leads the nominations this year with The Elections Edition campaign. Impact BBDO also won the Grand Prix of the Year in 2019 and 2020, so it’s great to see them start so well this year as well,” says Paul Conversy, awards manager at MAD STARS.

All shortlisted entries are now continuing to the Final Judging stage. The winners will be announced online on the final day of the MAD STARS 2022, running from the 25th to the 27th of August.