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- Najib Sabbagh shines a Mirrorr on the social media market
Iain Akerman
Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty back to the influencer market
- Alex Maalouf on Taking influence too far?
As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the communications industry engages with select groups of people, asks Alex …
- Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals
- The Rise of Micro-Influencers: Is Small the New Big? Christina Fakhry
- Tony Abou Ghazaly on PR in the Age of Social Media Christina Fakhry
- Cadillac’s ‘Arabs of New York’ campaign celebrates what it means to ‘Dare Greatly’ ArabAd taff
- The Rising Tide of Influence Iain Akerman
- Instagram, likes and glamour Iain Akerman
- Puck encourages men to lend a helping hand to women during Ramadan ArabAd staff
- Giving Bloggers Extra Love ArabAd staff