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  • The Rise of Micro-Influencers: Is Small the New Big?The Rise of Micro-Influencers: Is Small the New Big? Christina Fakhry
    With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger is better’ paradigm when it comes to selecting relevant influencers. …
  • Tony Abou Ghazaly on PR in the Age of Social MediaTony Abou Ghazaly on PR in the Age of Social Media Christina Fakhry
    From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social media has significantly disrupted the field of Public Relations in …

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