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Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen, as many may assume. Therefore they decided to debunk that …
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf
ArabAd's staff
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
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