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Instagram's 'Trendships' celebrates social connections through DMs
ArabAd's staff
Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).
Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen, as many may assume. Therefore they decided to debunk that …
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Instagram remains the king of the social media landscape
YouTube's market share sees biggest increase among social media giants
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
What are the most popular brands on Instagram
Instagram dominates Influencer Marketing in the United States
SALAMA’s ‘Kind Beings of Dubai’ campaign ends with record engagement on Social Media
Meta MENA launches ‘My Digital World’ website to educate users about online safety
Welcome to the world of social
Iain Akerman
