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  • Reda Raad: ‘I am grateful & have more than I need’Reda Raad: ‘I am grateful & have more than I need’
    Through this lighthearted questionnaire, we pick the heart and mind of Reda Raad, the passionate CEO of TBWA\Raad who always likes to be in beta mode so much so that …
  • Reda Raad’s journey into adlandReda Raad’s journey into adland Iain Akerman
    Named by ArabAd as the Advertising Person of the Year, Reda Raad's CEO of TBWA\Raad reflects on his journey in adland--from his early beginnings to how he became one of …

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