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Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?Ghada Chehaibar: 'There is a strange beauty to the crisis'
Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon during the ongoing crises and how they have adapted to …
Firas Mghames: ‘Adversity is the Fuel of Greatness’
Moe Minkara: ‘The year 22 was a catch-22’
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
Combatting Fake News: The EU's Motivations, Strategies and Challenges Ghada Azzi
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’