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Moe Minkara: ‘The year 22 was a catch-22’
‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states Moe Minkara, Executive Creative Director & Founder of Beirut-based Mink …Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains how the agency and team managed to create, still have …
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
Combatting Fake News: The EU's Motivations, Strategies and Challenges Ghada Azzi
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
The last picture show? On Lebanon’s film and production sector Iain Akerman