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Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad industry has not only managed to hold its ground, but …
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and through its creative campaigns, is not only making a mark …
The last picture show? On Lebanon’s film and production sector
Iain Akerman
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
ArabAd's staff
The big comeback of the Pikasso d’Or Awards celebrating best OOH campaigns
ArabAd's staff
Tide’s ‘Brightening Billboards’ illuminate Beirut
ArabAd's staff
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArabAd's staff
Symbology at its best – Almaza Bay launches in Batroun with a brand identity you just can’t ignore
ArabAd's staff
Pimo reinvents the OOH media space with Milton Tablets’ campaign
ArabAd's staff
Startups win $55,000 at the AUB President’s Innovation Challenge
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