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AME unveils the AME WE Champion Award to honor women’s impact in advertising effectiveness ArabAd's staff
Effie celebrates ten years of championing campaigns that make a difference ArabAd's staff
Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.
WARC Awards 2024 MEA winners announced
World’s first ketchup insurance policy drives sales for Heinz across the UAE
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
The WARC Awards 2024 for the MEA region selects its jury
NYF 2024 AME Awards opens for entries and introduces new changes
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study