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Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
Carat MENA hires new Data & Technology Partnership Lead
New senior hire to lead and scale UM’s strategy practice across the MENAT region
Wavemaker MENA wins the L'Oréal media account
Carat MENA hires Fiona Black for new created role
Zenith retains the BMW account
XELEMENT agency adds media services to its offerings
DCT Abu Dhabi appoints Spark Foundry as their global media and buying agency
World Cup excitement outside the stadiums
Elias Wakim
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
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