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XELEMENT, the Saudi-based communications agency, is expanding its offering to introduce media services including media strategy, planning & buying, and data & analytics. The new media services will complement XELEMENT's existing advertising, branding, and marketing consultancy services.
XELEMENT's new unit will be led by the new Media Director Eddy Hanna, a seasoned media professional with extensive experience in the MENA markets.
“I am excited to be part of this family and a team that is innovating the way marketing is done in the Middle East,” said Eddy. “I join with full confidence that the addition of media services to XELEMENT’s arsenal will further accelerate our clients’ growth”
Eddy has a proven track record of success in the media industry. As Media Director at OMD, he led the development and implementation of successful media strategies for a number of high-profile clients across the MENA region, including the launch of the Apple brand in the UAE in 2013, working on regional accounts such as PepsiCo and Zain Group, launching Expo Dubai 2020, and most recently leading Saudi Central Bank's successful National Fraud Awareness campaign.
In addition to the new media services, XELEMENT is also integrating its creative, strategy, and media teams. This integration addresses a significant gap in the market. By bringing all three teams under one roof, XELEMENT fosters seamless collaboration, enhanced efficiency, strategic alignment, holistic insights, and a consistent brand experience.
