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- Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
- Zenith retains the BMW account
- Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
- Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency
- TikTok, the ideal addition to a marketer's Ramadan media mix, says study
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
- Programmatic adspend to exceed US$100bn for the first time in 2019
- The Establishment Survey, a Premiere in Lebanon & the Arab World Ghada Azzi
- WARC Media Awards 2017 open for entries