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- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
- Zenith retains the BMW account
- Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
- Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency
- TikTok, the ideal addition to a marketer's Ramadan media mix, says study
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
- Programmatic adspend to exceed US$100bn for the first time in 2019
- The Establishment Survey, a Premiere in Lebanon & the Arab World Ghada Azzi
- WARC Media Awards 2017 open for entries