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Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform
ArabAd's staff
Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
Data transparency reignites Gen Z advertisers
Edward Siavo
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Zenith retains the BMW account
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Programmatic adspend to exceed US$100bn for the first time in 2019
The Establishment Survey, a Premiere in Lebanon & the Arab World
Ghada Azzi
WARC Media Awards 2017 open for entries
