Al-Futtaim IKEA has released an unexpected campaign composed of a series of cheerful short videos and OOH ads featuring cute toys chatting through their unique family history.

Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel from Lebanon’s current socio-economic crisis, while he gives us a …