2021 New York Festivals Advertising Awards Announces Winners

Posted on 2021 Jul,14

The New York Festivals® Advertising Awards announced the 2021 award winners.

2021 Executive Jury President, Ralf Heuel, Chief Creative Officer/Partner of Grabarz & Partner led this year’s Executive Jury panel of Chief Creative Officers and top-tier agency Executive Creative Directors in the thoughtful deliberation and selection of this year’s winning campaigns. Film Craft, Healthcare, and Financial Executive Juries also convened via video conference to award campaigns Shortlisted within their specific categories. Executive Juries selected winners from the Shortlist determined by the 400+ members of NYF’s Grand Jury from entries submitted from 58 countries.

The combined 2021 Executive Juries awarded the prestigious New York Festival Best of Show Award, 9 Grand Prize Awards, 95 Gold Skyline Tower Awards, 108 Silver, and 146 Bronze.

Saatchi & Saatchi Australia’s “Donation Dollar” (The Royal Australian Mint) earned the top honor in the 2021 competition, the NYF Best of Show Award. Their innovative redesign of the Australian $1 coin was minted as a call to action and stamped with the message Donation Dollar ‘Give To Help Others’. With a goal of 25,000, one for every Australian, the Donation Dollar is the first Australian $1 coin to feature a color and an interactive design. The coin’s green center, designed to wear down the more the coin is donated, reveals golden ripples from the coin’s center– a symbol of the ongoing impact the coin is making in the lives of those in need. The ground-breaking campaign was also recognized with 2 Grand Awards and an impressive 7 Gold Skyline Towers.

“Donation Dollar was a project many years in the making. It needed approval from the highest levels of our government. And it needed to deliver on its stated promise: to remind all Australians to give more, more often. We are beyond humbled to be bestowed this honour. Thank you to all the judges and the NY Festival for seeing the positive good a little coin can make,” commented Simon Bagnasco ECD Saatchi & Saatchi Australia.

The Executive Jury awarded the following agencies for their exceptional creative work with the 2021 New York Festivals Grand Award:

Branded Content/Entertainment: the community “The OREO Doomsday Vault” OREO

Brave Work/Brave Client: McCann New York “True Name by Mastercard” Mastercard

Direct & Collateral: Saatchi & Saatchi Australia “Donation Dollar” The Royal Australian Mint

Design: FCB Chicago “Boards of Change” City of Chicago

Film: Africa “Let Her Run” SporTV

Film Craft: Translation LLC “You Love Me” Beats by Dre

Outdoor: Saatchi & Saatchi Australia “Donation Dollar” The Royal Australian Mint

Positive World Impact: McCann New York “True Name by Mastercard” Mastercard

Social Media & Influencer: the community “The OREO Doomsday Vault” OREO

As for the MENA region, the winers were as follow:

A gold (Print: best use)and a bronze 9/Print/craft) for LEGO News Rebuilt campaign by Havas Middle East for LEGO Saudi Stores;

A gold, a silver (both for Audio/Radio:best use) and a bronze (Positive world impact) for MullenLowe MENA for Mobily’s Protectset campaign;

A gold (Design) and a silver (Positive world impact) for TBWA\Raad Dubai and their campaign for The Lebanese Army titled PeaceCamo;

A silver (PR in public relations health & wellness) for The World’s Tallest Donation Box campaign for The Mohammed bin Rashid Al Maktoum Global Initiatives by MullenLowe MENA;