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10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study
ArabAd's staff
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
MENA customers might spend 10% more on November sales
ArabAd's staff
Hiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery
ArabAd's staff
MENA Digital Awards' shortlist announced
ArabAd's staff
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
New survey highlights factors driving employees’ loyalty in MENA workplace
Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Admitad's forecast for the e-commerce industry in the end of year holidays
