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All Trends are Similar. What's Next? A TBWARaad Analysis
Roy Khachan, Strategic Planner and Rifaat Fakih, Junior Strategic Planner at TBWARaad MENA highlight five of the most eye-opening and relevant trends, which the agency refers to as ‘edges’ that …
'Start Something', The Call to Action Careem Brought to Life in Its Latest Global Campaign
Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message: “Start Something”.
WARC Prize for MENA Strategy 2019 winners announced
The State of Digital Investments in MENA (2013-2018)
Is a new day dawning for Egypt’s adland?
Iain Akerman
Facebook celebrates communities and creativity in MENA
Just do it? Or won’t do it?
Iain Akerman
The Hunting Grounds
Iain Akerman
Lebanon: The MENA’s Education Hub
Yasmine Dabbous
MENA Marketers and Shoppers Embrace E-commerce
ArabAd staff
