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TRACCS and Accordience enter strategic global affiliate partnership ArabAd's staff
Publicis Groupe acquires marketing company Mars United Commerce

Omnicom merges agencies into Omnicom Advertising Group ArabAd's staff
Havas acquires Liquid to enhance ecommerce, retail media capabilities
WPP invests in new German agency OH-SO Digital
CARMA acquires mmi Analytics
Figaro Group acquires Gala
Tayb, a new agency set to revolutionise branding and tech in Saudi Arabia
WPP merges Wunderman Thompson and VMLY&R to create global powerhouse in VML
Saudi’s Alamiya makes bold move back into the film industry with the acquisition of Lyra Pictures
Havas acquires digital marketing agency PivotRoots
WPP and Braze partner to help brands benefit from an agile customer engagement strategy

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Seven Media to help launch The Final Pitch in the UAE; Gregg Fray named one of the show’s strategic advisors and on-screen mentors
Effie celebrates ten years of championing campaigns that make a difference
Trip.com rolls out high-visibility campaign at Kuala Lumpur airport

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