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10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
Stagwell acquires Create. Group
ArabAd's staff
Omnicom acquires IPG in a $13B deal
ArabAd's staff
TRACCS and Accordience enter strategic global affiliate partnership
ArabAd's staff
Publicis Groupe acquires marketing company Mars United Commerce
Omnicom merges agencies into Omnicom Advertising Group
ArabAd's staff
Havas acquires Liquid to enhance ecommerce, retail media capabilities
WPP invests in new German agency OH-SO Digital
CARMA acquires mmi Analytics
Figaro Group acquires Gala
Tayb, a new agency set to revolutionise branding and tech in Saudi Arabia
WPP merges Wunderman Thompson and VMLY&R to create global powerhouse in VML
