TAGS
- Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement Helmi Abdalhadi, House of Gaming
- ‘Game Changers’ the new electriclime° film for Riot Games underscores strength of women in esports
- MENA’s Sandsoft partners with Jam City to launch DC Heroes & Villains mobile game
- In-game advertising recovers after a downturn in 2022
- Sandsoft Games invests in racing game developer, The Tiny Digital Factory
- Raptor PR appointed agency of record for emergent tech companies including MENA-based Sandsoft Games
- Snapchat introduces first of its kind AR game: Ghost Phone
- Wunderman Thompson and KitKat introduce the Blink Break, an AI-powered fun contest ArabAd's staff
- Tremendous upsurge in App sharing and mobile gaming during Eid in the Middle East
- Free Fire seeks to inspire with its first global brand campaign, Battle In Style
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