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The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture
Moey Shawash
In today’s dynamic marketing environment, sonic branding is no longer a luxury; it is essential for brands to create memorable, impactful identities. In Saudi Arabia, a nation deeply rooted in …
Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos
ArabAd's staff
Baghdad-based creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq.
‘Meshwar Rayhin Meshwar’, a tourism campaign that embodies an unstoppable enchanting voyage across Lebanon
ArabAd's staff
WARC Consumer Trends report 2024: Five trends to watch
M&C Saatchi Beirut collaborates on Kadim Al Sahir's new album release
ArabAd's staff
'Driven by One Voice' campaign by Havas ME celebrates MG One with style and rhythm
ArabAd's staff
Anghami and Rotana renew partnership with greater scope of collaborations
‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine
ArabAd's staff
Cyberpunk 2077's Phantom Liberty music video: a fusion of live-action and CGI created by Juice & Michał Misiński
ArabAd's staff
WPP and Spotify enter first-of-its-kind global partnership
ACDelco new campaign by Havas ME turns into a hit and beats the charts
ArabAd's staff
Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band
