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- Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?
- Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains how the agency and team managed to create, still have …