IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?

The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains how the agency and team managed to create, still have …