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- A World-First: Billboards Identify Passing Vehicles and Trigger Personal Response
ArabAd staff
Here are two smart OOH executions that recently rolled out in Australia. In an unrivalled execution anywhere in the world, Porsche and Lexus’ are using innovative technology that allows them …
- Ad Agencies Unite to Spread HOPE
ArabAd staff
Initiated by Pikasso, the ‘HOPE’ campaign, which debuted mid December with a visual teaser that strictly read the word Hope in yellow bold font, was revealed at the end of …