OOH company, Pikasso Algeria, has acquired the exclusive advertising concession of Garden City, a new mall located in Algiers, which will open its doors to the public in April 2021.
This lifestyle mall has been conceived as a modern Casbah --with five blocks on either side of a central 300-meter pedestrian street, dotted with fountains and water jets, green spaces and rest areas.
Garden City and its area of 85,000 m2 with a GLA of 25,000 m2 spread over four levels, includes 120 shops, 25 restaurants & cafés, a food court, and a supermarket.
The expected footfall of this new open-air shopping concept will be on a low average 18,000 visitors per day, and on a high average 30,000 visitors per day, during weekends and holidays.
Pikasso Algeria will roll-out a Digital Large Format portrait screen in the central pedestrian alley, a Channel Network of 16 LCD totem screens, Static Large Formats, Backlits, and Special Wraps.
Madjid Ait-Said, General Manager of Pikasso Algeria said: “We are delighted to have won the exclusive Garden City advertising concession and honored by the trust placed in us by the Ramdane Group. Garden City is predestined for an extraordinary success because of its location surrounded by districts with high purchasing power, and also because the other three shopping centers of the capital are located on the East side of the bay of Algiers...”
