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Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand out, thought leadership is more than a tactic’, asserts Hedaa …
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times
Lynn Fakhry, brandon
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
‘I Wish I Could’
Roger Halaby, Hanging Gardens
How to grow new customers from seed data
Terry Kane, The Trade Desk
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
