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Creating Work That Matters: How Purpose-Driven Results Shape Perception
Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …
From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, AppsFlyer
Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN) for retail marketers, particularly in a privacy-first world.
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times
Lynn Fakhry, brandon
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
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