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Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving marketing excellence. Among these set consumer segments, narcissistic consumers represent …
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times
Lynn Fakhry, brandon
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
