TAGS
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally …
‘I Wish I Could’
Roger Halaby, Hanging Gardens
How to grow new customers from seed data
Terry Kane, The Trade Desk
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
Roger Halaby: 'My strategy is to increase sales'
Dolly Saidy: 'Let’s produce responsibly'
Dolly Saidy Makhoul, Mint MENA
