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- Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving marketing excellence. Among these set consumer segments, narcissistic consumers represent …
- Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer marketing offers for brands to connect with consumers.
- Why co-creation has become essential for brands targeting Gen Z Ahmed Abd El-Moneim, Eyedias
- Educate, Don’t Sell: The B2B Thought Leadership Advantage Hedaa Ashraf Ismail, Al Masaood Group
- Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success Natalie Cooke Tombs, M&C Saatchi Group
- From Crisis to Connection: Marketing Tips for Troubled Times Lynn Fakhry, brandon
- A Glitch in Modern Communication Roger Halaby, Hanging Gardens
- Sugar, Spice and Everything Nice Houssam El Boutary, Publicis
- The Art of Reinvention Alex Andrakis, Andrakis Consultancy
- Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic) Abdollah J. Zeynabi, TBWA\RAAD
- What the Prisoner’s Dilemma Can Teach Us About Pitching Alexandra Richards, Gambit
- ‘I Wish I Could’ Roger Halaby, Hanging Gardens