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How AI is Changing the Marketing and Advertising Industry—for Better or Worse Ghassan Younis
Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and advertising industry and what it means for the future of …The problem of Dubai is Dubai Mounir Harfouche, MullenLowe MENA
Following the unprecedented, torrential rainfall that plunged parts of the United Arab Emirates underwater back in April 2024, bringing life to a standstill in Dubai, Mounir Harfouche, CEO MullenLowe MENA …
Roger Halaby: 'My strategy is to increase sales'
Dolly Saidy: 'Let’s produce responsibly' Dolly Saidy Makhoul, Mint MENA
Insights from the Dubai office of The Trade Desk
The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
Ghada Chehaibar: ‘The Lebanese market is calibrating’
Hana Khatib: ‘The return to normalcy remains a small prospect’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
The need for multiculturalism in creativity Tamara Azar, Imagination ME
Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA