TAGS
- The problem is of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
- Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …
- Dolly Saidy: 'Let’s produce responsibly' Dolly Saidy Makhoul, Mint MENA
- Insights from the Dubai office of The Trade Desk
- The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
- Ghada Chehaibar: ‘The Lebanese market is calibrating’
- Hana Khatib: ‘The return to normalcy remains a small prospect’
- Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
- Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
- The need for multiculturalism in creativity Tamara Azar, Imagination ME
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Are brands missing a climate leadership opportunity at Super Bowl? Thomas Kolster