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Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets ArabAd's staff
Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform ArabAd's staff

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
OMG MENA and The Neuron partner to boost programmatic digital OOH in the region
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
Six trends that will shape post-covid ad tech landscape and what to expect next Roman Vrublivskyi
DMS introduces InMotion outcome-based solutions to the MENA advertising market
Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa
The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

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