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The Creative Floor Healthcare Awards' Talent & Diversity Fund granted to four charities this year ArabAd's staff
Creating Work That Matters: How Purpose-Driven Results Shape Perception Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …
This Ramadan Puck supports Lebanese families with 'Recipe for Change' ArabAd's staff
Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices ArabAd's staff
'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth ArabAd's staff
Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE ArabAd's staff
Effie celebrates ten years of championing campaigns that make a difference ArabAd's staff
Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications ArabAd's staff
What it means for brands to act morally, as acting ethically is no longer enough ArabAd's staff
Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley
A sense of purpose Iain Akerman
Luum Awards, the new global benchmark for purpose-driven advertising is open for entries ArabAd's staff