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Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE
ArabAd's staff
Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and their families face, Pampers has launched a truly special campaign …
Effie celebrates ten years of championing campaigns that make a difference
ArabAd's staff
Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.
Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
ArabAd's staff
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley
A sense of purpose
Iain Akerman
Luum Awards, the new global benchmark for purpose-driven advertising is open for entries
ArabAd's staff
1.jpg "Puck’s ‘Selfless Shelves’ shortlisted for prestigious Cannes Lions Titanium Awards")
Puck’s ‘Selfless Shelves’ shortlisted for prestigious Cannes Lions Titanium Awards
ACT Good Report 2024 celebrates best advertising campaigns for good
P&G and Children with Disability Association eager to spread smiles this festive season
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands
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