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Creating Work That Matters: How Purpose-Driven Results Shape Perception Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …This Ramadan Puck supports Lebanese families with 'Recipe for Change' ArabAd's staff
This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also empowers Lebanese women.
Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices ArabAd's staff
'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth ArabAd's staff
Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE ArabAd's staff
Effie celebrates ten years of championing campaigns that make a difference ArabAd's staff
Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications ArabAd's staff
What it means for brands to act morally, as acting ethically is no longer enough ArabAd's staff
Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley
A sense of purpose Iain Akerman
Luum Awards, the new global benchmark for purpose-driven advertising is open for entries ArabAd's staff
Puck’s ‘Selfless Shelves’ shortlisted for prestigious Cannes Lions Titanium Awards