TAGS
- Short-form video helps supercharge the media mix and drive full funnel impact
- Communication tops the list of most in-demand skills in 2024
- Marketing needs new superheroes: CMO Barometer 2024 Results
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- New research highlights transparency and quality lessons for MENAT advertisers
- Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report ArabAd's staff
- VML's commerce and tech experts weigh in on the future of retail
- Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'