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Gaming worth $184bn globally yet in-game advertising spend remains low
The worldwide games market generates revenues of $183.9bn annually and has a huge audience with 3.4bn people globally playing video games across age groups. Yet in-game advertising spend remains low.
WARC Consumer Trends report 2024: Five trends to watch
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America
W7Worldwide releases insights on the changing PR-Media relationship
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
Saudi company Mozn recognized as one of the Top 250 FinTech companies globally
Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report
TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
UAE Brands are prioritising AI but lack the right execution skills
GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities
Short-form video helps supercharge the media mix and drive full funnel impact
Communication tops the list of most in-demand skills in 2024
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