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AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
UAE Brands are prioritising AI but lack the right execution skills
GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities
Short-form video helps supercharge the media mix and drive full funnel impact
Communication tops the list of most in-demand skills in 2024
Marketing needs new superheroes: CMO Barometer 2024 Results
Marketers are failing to measure the full impact of their marketing investments, finds WARC
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
New research highlights transparency and quality lessons for MENAT advertisers
Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report
ArabAd's staff
