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Marketing needs new superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St. Gallen. For the first year, the …
Marketers are failing to measure the full impact of their marketing investments, finds WARC
Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies, new regulations around sustainability reporting, and, of course, the growing …
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
New research highlights transparency and quality lessons for MENAT advertisers
Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report
ArabAd's staff
VML's commerce and tech experts weigh in on the future of retail
Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch
Admitad's forecast for the e-commerce industry in the end of year holidays
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Leo Burnett Middle East tops AME Award’s 2023 Agency Report
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