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Key takeaways considered pivotal to the future of strategy as per WARC report
Online sales of beauty products in MENA on the rise
Global ad spend to top $1trn for first time next year, as per WARC forecast
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
OOH global revenue to exceed $40bn, finds WOO Global Market Index report
TikTok unveils its Gaming Trend Report 2023 for METAP
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
New study maps MENA’s tech sector
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