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Dentsu’s new research on understanding attention and building new norms and metrics ArabAd's staff
Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey ArabAd's staff

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report ArabAd's staff
Global cybersecurity workforce faces talent shortage, finds BCG in new report ArabAd's staff
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines ArabAd's staff
MENA mobile sales grew by 20% in the first half of 2024
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
Customer Promises deliver significant advantages for B2B brands finds WARC report
CMOs more empowered than ever finds Dentsu Creative 2024 CMO report
AppsFlyer investigates shifts behind mobile gaming's modest growth

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