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New study shows the impact of emotional resonance on consumer behavior
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to reach back-to-school shoppers in the Middle East.
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
UAE consumers want brands to understand them, reveals ServiceNow survey
Wunderman Thompson's latest research finds that consumers want brands to wow them
New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
GWPR 2022 Annual Index finds ageism as a major issue for women in the PR industry
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Largest opinion poll in the Arab world highlights significant trends in Arab public opinion
Working on making hybrid work, work
